Privacy Policy

1. Overview

PurelyEco (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains what information we collect when you use purelyeco.org (the “Site”), how we use it, and what choices you have.

PurelyEco is an editorial and product curation site. We do not sell products directly and do not collect payment information.

2. Information We Collect

Information You Provide

PurelyEco collects personal information through the following forms on the Site:

• Brand Partnership Inquiry Form — We collect brand name, website URL, product name(s), product category, certifications held, affiliate program details, and the contact name and email of the submitting representative.
• Creator & Collaborator Application Form — We collect name, website or portfolio URL, primary platform, monthly audience size, sustainability focus, preferred collaboration type, and contact email.

Information submitted through these forms is used solely to evaluate partnership and collaboration inquiries. We do not use it for any other purpose without your consent. We do not currently offer user accounts or purchase forms on the Site; if we introduce such features, this policy will be updated accordingly.

Automatically Collected Information

When you visit the Site, we may automatically collect standard server log information, including your IP address, browser type, referring URLs, pages visited, and timestamps. This information is used for security, analytics, and site improvement purposes.

Cookies & Similar Technologies

We may use cookies and similar technologies to understand how visitors use the Site and to improve the user experience. You can control cookies through your browser settings. Note that disabling cookies may affect certain site functionality.

3. Affiliate Links & Third-Party Tracking

When you click an affiliate product link on PurelyEco, you are redirected to a third-party retailer’s website. That retailer may set cookies or otherwise track your visit for the purpose of attributing any resulting purchase to PurelyEco. This tracking is controlled by the retailer and is subject to their privacy policy.

PurelyEco itself does not track which specific users click which affiliate links for personal targeting purposes.

4. Analytics

We may use third-party analytics services (such as Google Analytics or Vercel Analytics) to understand aggregate traffic patterns and improve the Site. These services may collect standard web analytics data. Any such service is configured to anonymize IP addresses where possible.

5. How We Use Information

We use the information collected to:

• Operate and maintain the Site
• Understand aggregate usage patterns and improve content
• Detect and prevent security issues
• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

6. Data Retention

Server log data is retained for a limited period (typically 30–90 days) for security and diagnostic purposes, then deleted or anonymized.

7. Children’s Privacy

The Site is not directed toward children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take steps to delete it.

8. Your Rights

Depending on your location, you may have rights regarding your personal data, including the right to access, correct, or request deletion of data we hold about you. Because we collect minimal personal data at this time, most requests can be addressed by adjusting your browser or device settings. For any specific privacy concerns, please see the contact section below.

9. External Links

The Site contains links to third-party websites and retailers. This Privacy Policy applies only to purelyeco.org. We are not responsible for the privacy practices of any third-party sites and encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.

11. Terms of Service

This Privacy Policy is incorporated by reference into our Terms of Service.